If you're on a journey to embrace and nourish your natural hair, shopping for products that truly understand your texture is key. What better way to do that than by supporting black-owned haircare brands at Ulta? Whether you're looking to hydrate curls, define coils, or protect your strands between styles, there's an incredible selection of black-owned haircare brands for natural hair that deliver results and celebrate our beauty. In this post, we’re highlighting some of the best hair products created by Black founders that you can find right on Ulta's shelves, proving that buying with purpose can be as easy as your next beauty haul.
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Black Owned Haircare Brands at Ulta Beauty
Cécred
Cécred is founded by Beyoncé and the girls are going crazy over her edge drops! Cécred is not just for nourishing natural hair, but for all hair types.
My personal favorite is the edge drops. I've been using them for a couple months now.
cecréd edge drops
cecréd nourishing hair oil
cecréd hydrating shampoo
cecréd hydrating conditioner
cécred moisture sealing lotion
cécred reconstructive mask
SheaMoisture
One of my favorite natural haircare brands. They were one of the first products I started using when I first went natural.
My personal favorite is the hibiscus hair spray.
Hold and Shine Moisture Mist Coconut and Hibiscus for Frizz Control
curl & shine shampoo
leave-in conditioner
curl & shine conditioner
argan oil hair drops
styling gel
Camille Rose
Camille Rose is a leader in the natural hair products. My personal favorite is the hair mousse.
spiked honey hair mousse
strengthening hair mist
growth serum
curl defining gel
easy quick weave tutorial
Bread Beauty Supply
Bread Beauty Supply focuses on the must haves for haircare.
hair gel
hair oil
leave in curl cream
hair cleanser
Carol's Daughter
Another one of my favorite natural haircare products. I love their new Goddess Strength collection.
hair & scalp oil
defining cream
sulfate free shampoo
moisture treatment with shea butter
Pattern Beauty
Pattern Beauty was founded by Tracie Ellis Ross. My personal favorites are the curl mousse and the hair steamer.
pattern beauty
curl mousse
hair mask
shower brush
scalp scrub
hair oil
TGIN
hair mask
rosewater conditioner
hair wax
anti breakage serum
Briogeo
scalp revival
styling stick
hydration mask
biotin oil
Mixed Chicks
Mixed Chicks is a multicultural hair care brand bridging the haircare gap.
leave in conditioning mist
styling foam
replenishing oil
styling tamer
Exploring and supporting Black-owned haircare brands at Ulta is more than just a beauty choice, it’s a way to invest in products created with intention, culture, and an understanding of the unique needs of textured hair. Whether you’re searching for nourishing treatments, curl definers, or everyday styling essentials, these Black-owned haircare brands for natural hair offer innovative solutions that celebrate and care for every strand. Next time you're shopping for hair products, consider adding these brands to your cart. Not only will your hair thank you, but you'll also be supporting Black entrepreneurs who continue to shape and elevate the beauty industry.
